Why You Need to Start a Blog--A Self Publishing Must
Hello again. This is my third post about how to get started with self publishing. If you haven't read the first two, stop what you're doing, and go back to my website lynnmccainauthor.com and check them out.
Welcome back! Ok, so we have discussed social media and getting a website. Now, it's time to talk about what to do next.
Step 3-- Get a blog. I know, I know it's scary, but you have to do it. To start out, decide who your target audience is. Who are your books written for? What message do you want to bring to the world? This is much easier to figure out if you are writing nonfiction. For example, if you are writing a cookbook, it doesn't take a rocket scientist to figure out that you may want to post, at least, some recipes.
I am a YA author so it took me some time to brave the blogging waters and jump out there. (So far so good.) It's all still new, but I'm totally figuring it out. And the crazy thing is--people are actually reading! Go figure. The second thing you need to do is decide who your going to create your blog through. Like I said in the previous post, I use wix.com for my website and it also has the option to start a blog. Even if you are new to the whole tech thing, it still should be pretty easy to navigate. There are many more like wordpress and so on that you can choose from. The main thing is to just pick one and get started. We all have something to say, so start saying it!
Step 4--Get an Email List
Yes, an email list. I have literally felt like punching people in the face when they said this to me. To be honest, I'm not much of a salesperson. I myself hate feeling pressured into giving out my email to people, so, of course, I don't like doing it to others. The whole "Buy my book" "Look at me" thing just makes me totally freaked out. I'm not saying I don't self promote. I mean, you have to if you want to sell books. I'm just saying I don't like it. That's where the whole breaking down your walls comes into play. Suck it up buttercup, and just do it. Plaster on that smile and get some emails. Your website it a great place to collect them. Ask people to subscribe and voila' you've got an email list. Other ways to get them are through book signing events, conferences, and free giveaways.
So you see, just by implementing what you've learned in the last three posts, you should be on your way to becoming a "known author." Lets recap--Social media, website, blog, and email list. Yes, that's a great start!
I will discuss more in next weeks post. It's time to get busy. Good luck and happy reading! I